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7 things you can do to speed your WordPress website

We’ve all had encounters with websites loading forever. You lose patience at some point — kudos to you if you don’t give up after 10 seconds — and try another site. Not a pleasant user experience. And how long does it take your WordPress website to load?

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We’ve all had encounters with websites loading forever. You lose patience at some point — kudos to you if you don’t give up after 10 seconds — and try another site. Not a pleasant user experience. And how long does it take your WordPress website to load?

Why should you care about loading speed?

It can be a warning sign that your site’s been infected with malware, for example. Slow loading page also means a high bounce rate — you lose potential clients and leads, and Google gets the info that your website and content are not that interesting and penalises you by ranking you lower in search results. All that dreams about ranking first on relevant keywords, gone because of your WordPress website loading too long. Yikes.

How to check a WordPress website’s loading speed?

It loads just fine on your device? That’s nice but might not be entirely accurate. To check how long it takes your WordPress website to load, do a speed test. The most common tool for that is Google PageSpeed Insights, though it’s not infallible. But that’s a topic for another time. Just pop ‘site speed test’ into Google search bar for alternative choices.

What slows down your WordPress website and how to fix it?

1. Check for malware

As we mentioned before, this can be a warning sign that something nasty found its way to your server. A WordPress Security Audit might be due — you can read about it here.

2. Update your WordPress

Sometimes, improving the loading speed is as simple as updating your WordPress. Be sure always to have the newest version of WordPress as it also helps to keep your site secure.

3. Optimise images on your website

Getting your site to load faster might be as simple as checking your images — are they compressed and optimised for your website? Are they the right format? You’d be surprised how much images can affect loading speed. If they’re too big, you can pop them into a free online resizing tool, like this one.

4. Don’t post videos directly on the site

And when it comes to visuals — posting videos directly on your site considerably slows it down. Just saying.

5. Check the plugins

How many plugins do you have? Your site’s going to work slow if it’s going to drag all these plugins along. Deinstall the ones you’re not using or are not crucial. Plugins with bad quality code can also impact your load speed. If you’re not sure how to check that, we’d love to help.

6. Check the CSS and Javascript code

While we are on the topic of code — a lengthy CSS or Javascript code can also slow your WordPress website down. Not quite sure what it all means? That’s okay, that’s why our team of developers are here for.

7. Choose the right WordPress hosting

The right hosting can improve the performance of your website, not to mention other benefits, like proper security and automated backups. You can choose a shared hosting or a managed WordPress hosting. We recommend getting yourself the latter — a shared server means you share it with other clients. If they get a lot of traffic, your website’s can get slowed down. A managed hosting server provides you with the best optimisation. If you’re not sure where to start, here’s a list of WordPress recommended providers.

This is just a starting point of improving your website’s performance. There are many other ways to help it load and work faster — optimising the comment section, editing your blog posts, choosing the right theme for your website. Bit overwhelming? We’d love to help. We can help you with your WordPress optimisation or creating custom solutions that will turn your site into a sports car. Our expert developers specialise in custom solutions, so hit us up and let’s create a website that not only works fast but, most importantly, works out for you.

Konrad Sieńkowski
Konrad Sieńkowski
web designer & developer

football fan, dog lover, design thinker. ux/ui designer & web developer at appwise

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